James Gullatte, Master Fitness Trainer and founder of B.O.S.S. Fitness Studio, came to Columbus in 2004 bringing his own unique training style to Central Ohio. He had one goal: to spread fitness to as many as possible. It was a journey that started at the “ground floor”, taking a job as a janitor at a local gym with not much more than the clothes on his back and 95 dollars in his pocket to get his foot in the door. But for five years he read, studied, went to school and planned-- building a foundation that would one day support a blooming business at the top of Central Ohio's fitness industry. While a janitor, he started giving tips and pointers - essentially training for free and people started noticing.
The plan was in motion and James was enjoying the journey. Soon, he got his opportunity to train “officially” at a new gym. The owner had just opened up and couldn't afford to pay him as an employee, but James worked as an independent contractor to keep his dream alive. He paid the owner to use his facility to train clients, and eventually one client became 15 and more were interested in taking advantage of his training expertise.
As his client list grew, his income tripled, and 15 months after stepping off that bus, James Gullatte's plan was pushing ahead at rapid pace. One of James' clients encouraged him to head out on his own, and the timing seemed right. It had been suggested before, but this time James was ready and founded B.O.S.S. Fitness Studio.
Some of the partnerships James has had with other businesses have taught him about business do’s and don’ts, and at the end of the day, “it’s just business.” Others were a lifeline - he has stayed open because of partnerships - like the one he has with Heartland Bank. Scott McComb, President and CEO of Heartland Bank, met up with him to discuss the possibility of helping him finance his new space on Livingston Avenue. James said, “afterwards, he shook my hand, looked me in the eye and said, ‘I believe in you’.” The rest is history.
When James talks about the changes over the past few years, he has focused on client retention and knowing his actual target market and the fitness industry. Technology has also changed the way they do business. They will be getting a new system that will allow them to go paperless, enable customers to sign up for classes and training online and even pay their membership fees online. Currently clients can send B.O.S.S. an e-mail to schedule an appointment (or just walk-in), but with the coming improvements it will be even easier to make time for fitness.
Looking toward the future, James has the ultimate goal of becoming a millionaire (and don’t we all)! He's certainly got a passion for what he does and in five years he wants to be debt free.
Mark Your Calendars!
B.O.S.S. Fitness Studio is excited to announce the 3rd Biggest Loser B.O.S.S Style contest coming up February 23rd. There will be $1,500 in prizes available to participants who (among other things) will have to lose 7% of your body fat. It entices people to not only lose weight but to also get in shape. Be sure to visit their website or stop by for more information and to sign up today!
P.S. If you're looking to get "Fiscally Fit" this year, be sure to check out our article on ways to get your finances in shape for 2013!