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Heartland Restores One Customer's Faith in Financial Institutions

 Saturday, August 18, 2012

Randy MalloyWhen Randy Malloy, owner and general manager of WWCD101 (102.5 FM), talks about his station it is with conviction and passion. WWCD is a commercial modern rock radio station serving the Columbus metro area. Like Heartland Bank, Malloy’s emphasis is on being locally owned and operated; a small business that is for Columbus, by Columbus and in Columbus.


Scott McComb, President and CEO of Heartland Bank, first met Malloy at a meeting initiated by the former owner of the radio station, Roger Vaughn. Vaughn had emailed McComb to let him know that he was unhappy with his current bank and asked if Heartland would be interested in discussing the station’s banking needs. McComb contacted Vaughn immediately to set up the meeting. During this meeting, McComb discovered that Malloy was interested in purchasing the radio station.

Malloy was impressed with what he learned about Heartland Bank. “Scott is personable, genuine, and has a salt-of-the-earth feel to him,” stated Malloy. Before he started negotiating the purchase of the station, he contacted Heartland Bank to secure a Business Line of Credit. Soon after, WWCD began broadcasting exclusively on 102.5 frequency and the station was officially reborn. Malloy insists, “WWCD will remain as one of the last independent alt-rock stations in the country. We will continue to play the same music and employ the same people in the same location.” Clearly, serving the central Ohio fans of alternative rock is important to Randy.


Randy MalloyBoth Scott and Randy are committed to giving back to the community. Last July, when funding for the Gahanna Freedom Festival was eliminated, Gahanna Parks and Recreation contacted Heartland Bank for help. Scott committed to help save the Freedom Festival. A request was also made for a radio simulcast at the event and Scott thought of Randy Malloy at CD102.5. Through their efforts, the Gahanna Freedom Festival was reborn.

Another commitment that Malloy is proud of is WWCD’s annual “Andyman-a-Thon.” Created by Andy “Andyman” Davis in 1992, the event raises money benefitting several charities. Listeners call in a song request with a donation or bid on donated items during a live auction. Although Davis died in 2010, Malloy remains dedicated to the event and WWCD has announced that the “Andyman-a-Thon” would continue with various staffers in Davis’ honor.

After talking with Scott McComb and Bob Crow at Heartland Bank, Malloy decided to make one other commitment. “I decided to entrust my financial future to them and moved all of my business accounts to Heartland Bank. Heartland has a small bank feel with a large bank capacity. They are locally owned and operated, just like us,” stated Malloy. Randy’s faith in financial institutions was reborn.

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