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Heartland Goes Back To Its Roots….

 Monday, February 20, 2012

In 2011, during the bank’s 100-year birthday celebration, Rodney Newell, a longtime customer of Heartland Bank, spoke with Scott McComb, Heartland Bank’s President and CEO, about the Croton community. During that conversation, McComb talked about the Power Breakfast Series that was hosted the Corporate Office and often times went on the road to other local markets. Rodney thought this was a great idea and asked if it was something Heartland could bring to Croton during the first quarter of 2012. McComb said just name the date and we will take care of the rest.

Founded in 1911 as The Croton Bank Co. in Northwest Licking County, Heartland Bank has not forgotten where it got its start.

From speaking with Rodney, McComb understood the community wanted to get some ideas on how to restore vitality back into the community. The stakeholders of Croton were looking for ways to rebuild their community and attract new businesses. The hardware store was gone, the gas station closed and growth of new businesses had stalled. After much research Heartland found the perfect speaker, Eric Romich, from the OSU Extension Office in Wyandot County.

With the date set and wheels in motion, on Friday, February 10th Heartland hosted a Power Breakfast in Croton, Ohio. Several community stakeholders attended the breakfast at The Diner where Romich presented, “How Do You Restore Vitality Back Into The Community?” The presentation included, recognizing the current dynamics impacting our country, state and local communities, analyzing types of communities and how they are established, identifying community development challenges and opportunities and bringing back vitality by exploring some recent strategies and success stories that have been implemented in other communities.

Romich is an educator for the Community Economic Development Department of The Ohio State University Extension Office in Wyandot County. Romich’s areas of program specialization include Business Retention & Expansion, Comprehensive Economic Development Strategy Planning, Renewable Energy Development, and Land Use Planning. McComb closed the breakfast with comments on community development, stating “the Power Breakfast Series helps Heartland Bank continue its tradition of helping clients by bringing them sound financial advice and helpful resources to help make valuable decisions.”

For more information on other services and topics provided by The Ohio State University Extension Office visit

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