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Heartland Partners with Girl Scouts of Ohio to Promote Financial Literacy

 Saturday, April 12, 2014

Girl Scouts of OhioWhittier Elementary School in Westerville was the home base for a pilot financial literacy program partnership between Heartland Bank and the Girl Scouts of Ohio. Heartland’s Westerville branch AVP, Assistant Manager Lori Rech and VP Commercial Relationship Manager Laurie Pfeiffer took the reins of the five week program this winter and led classes based on the following skills:

Goal Setting – Girls learned about goals, the importance of having them and how to write a SMART goal. “A Girl Scout sets goals individually and with her troop. Creating a plan to reach them, she develops Cooperation and Team Building skills along the way!”

Decision Making – Girls learned the importance of making good decisions. They were given choices and the opportunity to weigh pros and cons to decide on just one. “A Girl Scout decides how the troop spends the proceeds earned utilizing Critical Thinking and Problem Solving skills that will help her throughout her life.”

Money Management – Girls explored needs versus wants. “A Girl Scout collects money from customers and budgets for the troops’ needs and wants all while learning how to practice positive Financial Literacy Habits that will help her in the future.”

People Skills – Girls developed healthy relationships. They also learned different ways to communicate when writing, talking over the phone, talking in person and when using social media. They learned self confidence when they practiced their elevator speeches, a tried and true standard of successful sales people. “A Girl Scout learns how to talk to, listen to and work with all kinds of people helping her develop Healthy Relationships and Conflict Resolution skills that she can use throughout her life.”

Business Ethics – Girls learned the importance of being honest and responsible throughout their daily lives and with their Girl Scout Cookie Business. “A Girl Scout is honest and responsible while performing her ‘business’, reinforcing the Positive Values she is developing as a Girl Scout.”

Through a variety of activities, the 3-5th grade girls gained financial literacy skills and the Heartland Bank employees gained a deeper appreciation of the far reaching impact of the Girl Scouts program. Buying Girl Scout cookies is about more than just handing over money for a box. It’s about the skills a girl gains from interacting directly with the customer. It’s about the experience of running her own cookie business and working with others. The girls learned skills that will last a lifetime.

At Heartland Bank, it’s important that our employees possess the same skills that the Girl Scouts learned this winter. Scout out any of our 11 central Ohio locations to see why Heartland really is “Where Banking Feels Good”!

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