| Heartland Bank is indeed proud of its past success and achievements,
but we are even more excited about the future. As the dramatic consolidation
among financial institutions continues, Heartland Bank is clearly
emerging as central Ohio's premier community bank. At Heartland
we have amassed a talented group of community bankers who believe
that quality customer service and personalized attention should
be the guiding light. As long as we can keep this light, the future
of Heartland Bank will surely be bright. Heartland Bank's business
philosophy can best be described by the Bank's Mission and Shared
Values statements. Heartland differentiates itself from others and
does not seek to emulate larger financial institutions but rather
continues to define itself as a customer-oriented small business
and retail bank, with strong relationships which are enhanced through
well-trained, caring employees with unquestionable integrity who
practice sound and innovative banking principles. Heartland Bank continues to focus on you and your banking needs.
In this age of electronics, the Internet and increasingly fast-paced
activity, customers find little time to accumulate the necessary
information to make business and financial decisions. Heartland
Bank works side by side with customers to assist them with their
financial decisions. At Heartland you are not just a number. We
believe we are the alternative to larger commercial banks whose
decision-makers are at some distant location. Heartland Bank continues to focus on relationship banking and providing
products and services to our customers through Life-Style checking,
savings account packages and retail loans to individuals. We view
customer relationships as a long-term proposition. In addition to
assisting the current financial needs of our customers, we expect
to be able to assist them with future financial needs. We feel that
relationship banking means caring about you, your family and your
business, and we want to guide you to greater success. At Heartland
superior service and expanded customer relationships are our highest
priority. A recognized professional in commercial small business industry,
Heartland Bank continues to expand the services it provides to small
business customers through the utilization of technology and personal
service. This concept called "Small Business Express"
will continue to evolve in the future. Heartland Bank is committed
to expanding its presence as a recognized professional in small
business banking. Heartland Bank has established a tradition of
service to local communities. Heartland attracts customers who share
the belief that the Bank is an integral part of community growth
and prosperity. Heartland supports worthwhile efforts of community
organizations, educational systems and youth activities. Heartland
Bank and its employees have built a business on the tradition of
service and have grown to be important members of the community...
by investing in the hopes and dreams of those communities. We call
this the "Heartland Spirit". After all, we're people like
you... we're dreamers too. On behalf of Heartland
Bank and its wholly-owned subsidiary, Heartland Investments,
I would personally like to invite you to do business with Heartland.
Heartland Bank's
values remain the same: a strong belief in honest, hard work and
personalized customer service. We invite you to visit your local
Heartland Bank and experience the difference a community bank
can
make.
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