| Heartland
Bank’s business philosophy can best be described by the Bank’s
Mission and Shared Values statements. Heartland continues to define
itself as a customer-oriented business and retail bank, with strong
relationships which are enhanced through well-trained, caring employees
with unquestionable integrity who practice sound and innovative banking
principles.
Heartland Bank continues to focus on you and your banking needs.
In this age of electronics, the Internet and increasingly fast-paced
activity, customers find little time to accumulate the necessary
information to make business and financial decisions. At Heartland,
you are not just a number. We believe we are the alternative to
larger commercial banks whose decision-makers are at some distant
location.
Heartland Bank continues to focus on relationship banking and
providing products and services through life-style checking, savings
account packages and retail loans to individuals. We view customer
relationships as a long-term proposition. In addition to assisting
the current financial needs of our customers, we expect to be able
to assist them with future financial needs. We feel that relationship
banking means caring about you, your family and your business, and
we want to guide you to greater success. At Heartland superior service
and expanded customer relationships are our highest priority.
A recognized professional in the commercial business industry,
Heartland Bank continues to expand the services it provides to business
customers through the utilization of technology and personal service.
This concept called “Business Express” will continue
to evolve in the future. Heartland Bank is committed to expanding
its presence as a recognized professional in business banking.
Heartland Bank has established a tradition of service to local
communities. Heartland attracts customers who share the belief that
the Bank is an integral part of community growth and prosperity.
Heartland supports worthwhile efforts of community organizations,
educational systems and youth activities. Heartland Bank and its
employees have built a business on the tradition of service and
have grown to be important members of the community… by investing
in the hopes and dreams of those communities. We call this the “Heartland
Spirit”.
On behalf of Heartland Bank,
I would personally like to invite you to do business with Heartland.
Heartland Bank’s values remain the same: a strong belief
in honest, hard work and personalized customer service. We invite
you
to visit your local Heartland Bank and experience the difference
a community bank can make.
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