Heartland Bank’s business philosophy can best be described by the Bank’s Mission Statement and Shared Values statements.
It is Heartland Bank’s mission to provide the best-personalized financial services at competitive prices for the economic growth and well being of individuals and businesses within our communities. This goal shall be accomplished through well-trained, caring employees, with unquestionable integrity, who practice sound and innovative banking principles, which will maximize bank profits and growth.
Heartland Bank’s Shared Values include:
Heartland Bank continues to focus on you and your banking needs. In this age of electronics, the Internet and increasingly fast-paced activity, customers find little time to accumulate the necessary information to make business and financial decisions. At Heartland, you are not just a number. We believe we are the alternative to larger commercial banks whose decision-makers are at some distant location. We are here to give you the needed advice and help you down life’s road. We feel that relationship banking means caring about you, your family and your business, and we want to guide you to greater success. At Heartland, superior service and expanded customer relationships are our highest priority.
A recognized professional in the commercial business industry, Heartland Bank continues to expand the services it provides to business customers through the utilization of technology and personal service. Experts in business banking, Heartland has long enjoyed the “Preferred Lender” designation from the United States Small Business Administration. If you are starting a new business or just looking for a banking home for your existing venture, we at Heartland can present you with the solutions your business needs to thrive.
Heartland Bank has established a tradition of service to local communities. Heartland attracts customers who share the belief that the Bank is an integral part of community growth and prosperity. Heartland supports worthwhile efforts of community organizations, educational systems and youth activities. Heartland Bank and its employees have built a business on the tradition of service and have grown to be important members of the community….by investing in the hopes and dreams of those communities. We call this the “Heartland Spirit”.
On behalf of Heartland Bank, we invite you to do business with Heartland. Heartland Bank’s values remain the same: a strong belief in honest, hard work and personalized customer service. We invite you to visit your local Heartland Bank and experience the difference a community bank can make.